Joseph Joseph

Cordless Immersion Blender

Joseph Joseph is a kitchenware company that aims to revolutionize everyday home tasks, making them more efficient. We are expanding the company’s product portfolio into electric mixing devices for the existing Joseph Joseph consumer base for the year 2027. This device will directly reflect the company’s design language of integration, organized, and durable design.

After looking at the existing products from Joseph Joseph, I have decided to create a cordless immersion blender which touches on the pain points of trouble managing cords during use, and finding a dedicated storage space which is in line with the brand’s organized and clean identity.